How to Win the Apple Product Manager Interview

Apple is one of the most well-known technology companies in the world. Their product lines span both software and hardware, and new releases of their iPhones, iPads, and Mac computers are met with global anticipation and enthusiasm. For many Apple users, the company is more than just a brand — it’s part of their personal identity. With this degree of customer loyalty, it goes without saying that so many product professionals would be thrilled to land an Apple Product Manager interview and work for this global giant.

Company Overview

The company was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Gerald Wayne. Wozniak’s dream was to build his own computer, which he did in 1975 using the newly-invented microprocessor chip. Hewlett-Packard, where Wozniak worked, had no interest in the idea, so he founded his own company with Steve Jobs and the two began building computers in the garage of the Jobs house.

The Apple II computer was their first success, becoming the dominant player in the primary school education space. By December of 1980, the computer had gone public in the biggest IPO since the Ford Motor Company’s in 1956. Facing increased competition from IBM, Jobs invested in the graphical user interface (GUI), which enabled a far more intuitive user experience. The company’s Macintosh (“Mac”) computer release, however, was not as successful as investors hoped, and Jobs was fired.

He returned, however, after Apple began losing significant market share to Microsoft personal computers (PCs), which now featured their own GUI-based operating system: Windows. In 1997, he was named CEO of the company he co-founded twenty years prior. Under his leadership, Apple released the iMac computer, which became a bestseller and drove the company to profitability in 1998.

Their next huge success was iTunes and its associated portable MP3 player, the iPod, which became available in 2001. The iPhone mobile device made its debut in 2007, and the iPad tablet was released in 2010. The following year, Jobs resigned as CEO due to failing health and was replaced by Tim Cook. He remains the CEO as of this writing. Notable products launched under his tenure include the Apple Watch, the Siri personal assistant program, the AirPods wireless earphones, and most recently, the M1 microprocessor chip. In 2018, Apple became history’s first trillion-dollar company.

Today, Apple is headquartered in Cupertino, California and employs approximately 160,000 individuals. Over the past decade, their annual revenues have quadrupled. During the fiscal year 2020, the company had sales of nearly $275 billion. Currently, Apple has the largest market cap of any tech company.

Product Culture at Apple

Apple also has product lines tailored to specific market segments, such as businesses, K-12 education, universities, healthcare providers, and federal, state, and local governments.

Overall Company Culture

In addition, Apple is committed to driving positive change when it comes to the environment and to social justice. The company is carbon neutral, and they plan on having each product be the same by 2030. Recently, they launched the Racial Equity and Justice Initiative aimed at improving access to education, reforming criminal justice, and promoting economic equality.

Product Team Culture

What Does a Typical Apple Product Manager Job Posting Look Like?

The next section is the “description,” which is essentially a list of job responsibilities. PMs at Apple are expected to:

  • Work closely with stakeholders across departments
  • Develop and communicate product roadmaps
  • Demonstrate excellent presentation and written communication skills
  • Act as the “owner” of their product, from discovery to launch
  • Stay up-to-date and informed on key industry trends
  • Demonstrate strong analytical skills
  • Assert leadership in situations involving ambiguity and shifting priorities
  • Think strategically and with overarching company business goals in mind
  • Have prior experience with use case creation and requirements definition

Certain PM positions, like the Product Manager, Apple Pay role pictured below, require candidates to have specific domain experience. For example, the PM, Apple Pay job states that applicants must have an understanding of financial transaction processing systems, along with past experience in the Payments industry.

The final section in each job description is the Education and Experience section, which lists the minimum level of education and years of experience an applicant should have. Most PM positions require at least a Bachelor’s degree in Computer Science, Engineering, or a related field. Several product roles also require an MBA or equivalent experience.

How Do You Get an Apple Product Manager Interview?

Write the Perfect PM Resume

Be sure to check out our free webinar on resume writing, which takes you through the process of building a well-organized resume that you can use for multiple PM roles.

Craft Your Pitch and Position Yourself as a Great PM Hire


What Is the Apple Product Manager Interview Process and Timeline?

  1. Introductory call with the hiring manager(s)
  2. Technical and behavioral round with team members
  3. The offer

According to Glassdoor, 64% of interviewees had a positive experience, and the average interview difficulty was rated a 3 out of 5. On average, the entire process takes around 4–6 weeks, with some decisions taking as long as three months.

How to Win the Introductory Call With the Hiring Manager(s)

  • Why do you want to work at Apple?
  • What’s your favorite Apple product? Why? How would you improve it?
  • Tell me a time where you had to deal with ambiguity.
  • Tell me about a time when you had to convince someone of something without you having authority over them.
  • Was there ever a time when you disagreed with a manager’s decision? How did you handle it?
  • Tell me about your career experience to date.
  • What has been the proudest moment of your career?
  • What is your greatest accomplishment?

If the hiring manager is impressed by your answers, you’ll be asked to move to the next stage: the technical and behavioral round.

How to Win the Technical and Behavioral Round(s) With Team Members and Stakeholders

After this round, your next step is to wait to hear from the Apple hiring team. Best of luck!

How Did COVID-19 Change Hiring at Apple?

Want to learn more about getting hired as a product manager at a well-known company? Schedule a free consultation with us. Read more here: Product Manager Job List.

Want to be a Product Manager? Product Gym teaches you how to act like a PM, think like a PM, talk like a PM, and most importantly, how to interview like a PM.