How to Become an Intuit Product Manager
Imagine that it’s tax time and you haven’t gotten started yet. For a quick solution, you might turn to TurboTax (an Intuit product). Or perhaps you’re thinking of starting a small business and need basic accounting software. So you set up an account with Quickbooks (another Intuit product). And you wouldn’t be alone. Being an Intuit Product Manager would mean impacting the millions of customers worldwide that use one or more of Intuit’s financial management tools.
Intuit is a technology and software company that provides financial management, accounting, and tax preparation tools. Their products include QuickBooks, TurboTax, Mint.com, and Credit Karma, among others. Intuit’s customers range from global enterprise organizations to single-proprietor small businesses and every size in between.
About Inuit: Company History
Intuit was founded in 1983 by Scott Cook and Tom Proulx. The idea for the company came to Cook, then a consultant at Bain & Co., while he was paying his bills. He got to thinking about the possible effects the growing software industry could have on personal finance, reducing hassle and reliance on pen and paper. So he decided to build his own software company and headed to Stanford University to put up a flyer advertising a programming job. That’s where he met student Tom Proulx, who quickly took the role and created a check-balancing program from his dorm room. This became their first official product, which they named Quicken.
Initially, the company struggled to gain traction, but things started to turn around after a successful advertising campaign and some positive trade press. Intuit was finally able to secure venture funding, and by 1991, their annual revenue had more than doubled, as had their headcount. That same year, Microsoft released Microsoft Money, a direct competitor. To encourage retailer loyalty, Intuit offered a rebate, the first time a software company had ever done so. More success followed in 1992 with the launch of their still-popular QuickBooks bookkeeping solution. In 1993, Intuit went public, and by the next year, Microsoft was planning to buy them out. However, the United States Department of Justice did not allow the merger to go through, to the disappointment of both parties.
During the late 1990s, the exploding popularity of the Internet meant that Intuit needed to adapt to the new web-based economy. Through a number of acquisitions, divestments, and investments, the company began restructuring to remain relevant and solvent in this new world. And their strategies paid off. In 1998, Intuit signed a huge deal to be the exclusive tax prep, mortgage, and insurance provider of America Online, Inc. (AOL) customers. They also established partnerships with well-known financial companies like Fidelity Investments.
About Intuit: Today
Intuit continued its aggressive acquisition pattern into the new millennium. During the aughts, the company acquired ten firms, including popular personal finance and investing platform Mint.com in 2009. They didn’t stop there, either. The 2010s and early 2020s have been marked by a number of acquisitions. Some of the most notable include MedFusion, Good April, Full Slate, and Credit Karma. Just last month, Intuit acquired email and marketing automation platform Mailchimp for $12 billion.
Today, Intuit employs more than 10,000 individuals and is headed by CEO Sasan Goodarzi, a fourteen-year veteran of the company. Intuit is headquartered in Mountain View, California, with satellite offices around the world. However, the majority of their business (over 95%) is from operations in the United States. More than 80% of small businesses use Intuit’s QuickBooks bookkeeping software, and millions of Americans file their taxes with TurboTax each year. In 2021, the company earned revenues of $9.6 billion.
Product Culture at Intuit
Intuit’s product ecosystem currently includes TurboTax, Mint, Credit Karma, and QuickBooks. TurboTax allows individuals to create and file their tax returns directly through the software. In addition to offering personal tax preparation services, Intuit also offers a number of products geared toward accountants and other tax professionals, including Lacerte Tax, ProConnect Tax, and ProSeries Tax.
Mint is Intuit’s money management tool. Users can view their accounts, pay bills, create budgets, track spending, and receive suggestions for smarter saving. Credit Karma is also aimed at helping individuals improve their financial standing, allowing them to view and monitor their credit scores, discover debt relief options, and set personal goals.
QuickBooks is used by small businesses and self-employed individuals to manage their accounts, track invoices, categorize tractions, and pay vendors. Additional QuickBooks tools include QuickBooks Payroll, QuickBooks Time, QuickBooks Capital, and QuickBooks Payments.
Overall Company Culture
Intuit’s mission is to “power prosperity around the world.” To support that goal, the company has established five operating values:
- Integrity Without Compromise
- Customer Obsession
- Stronger Together
- We Care and Give Back
The company is also committed to corporate social responsibility and philanthropy, especially around initiatives related to pay equity, financial literacy and education, and small business growth. Through their Prosperity Hub program, Intuit helps underserved cities and towns in the US and abroad to rebuild their economies and prepare for a more successful future.
Product Team Culture
The product team at Intuit is customer-focused and dedicated to making an impact for real users. According to one Intuit PM, being a product manager at the company was special because his role had a real purpose: “I know that as a product manager at Intuit, my impact matters. Our products support millions of small businesses and individuals around the globe with their finances, delivering more money and fueling the success of real people.”
What Does a Typical Intuit PM Job Posting Look Like?
An Intuit PM job description usually starts with a “Join our mission” section, which is a brief restatement of their company philosophy and overall mission. Next comes an “Overview” section, which outlines the basics of the position. This is generally followed by a “What you’ll bring” section, which basically serves as a requirements section. Typically, PMs at Intuit should have at least three years of product management experience (see this Product Manager 2 — Platform SEO position as an example).They’re also expected to possess the following:
- Past experience creating and shipping “end-to-end customer experiences”
- Experience executing a product roadmap
- Familiarity with Agile processes
- Strong analytical ability and experience with customer research
- The ability to multitask and manage multiple competing priorities
Next comes a “How you will lead” section, which is essentially a list of job responsibilities. This is followed by a quote from a current product team member. At the end of the job posting is a list of benefits Intuit employees receive, plus a description of their team values and the hiring process.
How Do You Get an Interview at Intuit?
Your first step to finding the perfect Intuit PM job is to browse their current openings and find the role(s) that best fit your skills, goals, experience, and areas of expertise. Once you’ve found one (or more) that seems promising, you need to build a stand-out application — and that begins with a well-structured resume.
Write a Great Product Manager Resume
The hiring manager at Intuit will likely look at your resume first. Be sure to highlight your specific skills and relevant job experience, along with any expertise involving the responsibilities and tasks listed in the job description. If you can show prior quantitative results around those parts of the role, do so.
Before rewriting your resume, watch our free webinar on resume writing, which helps you craft a versatile PM resume that can be used for a range of positions.
Craft Your Pitch and Position Yourself as a Smart PM Hire
Next, demonstrate your product management skills by writing a pitch that outlines the product manager position’s key responsibilities. Here’s how.
Now it’s time to submit your application. But don’t stop there — if you know any Intuit employees, see if they’d be willing to give you a referral. According to Glassdoor, 15% of interviewees got their foot in the door through an employee referral. You should also check out our step-by-step recruiter networking methodology, which can help you secure that first interview.
What Is the Intuit Interview Process and Timeline?
Generally, the hiring process at Intuit follows these steps:
- Introductory call with the hiring manager
- Technical and behavioral round with team members (includes a presentation and case study)
- The offer
The process can take anywhere from one to six weeks from end-to-end, with the average being around four. According to Glassdoor, 61% of interviewees had a positive experience, and the average difficulty was rated a 3 out of 5.
How to Win the Introductory Call With the Hiring Manager
During this first round, your goal is to prove your PM know-how and show that you’re qualified to move on to the next stage. According to Glassdoor, you should be prepared to answer the following questions:
- Why product management?
- Why Intuit?
- What are you looking for in your next role?
- What are some of your favorite websites?
- What is your favorite product and why? How would you improve a feature that you don’t like in your favorite product?
- Describe a product/feature you do not like and why.
- What would your previous manager say about your good and bad qualities?
- Tell me about yourself.
Intuit also recommends that candidates familiarize themselves with the company’s core operating values and be ready to share examples of how they’ve demonstrated these values in past roles.
How to Win the Technical and Behavioral Round With Team Members
According to Intuit, this round generally includes conversations with four hiring team members, two “assessors” (people you’d be working with closely), one cross-functional assessor, and one manager. It will also include a Powerpoint presentation in which candidates will introduce themselves and share a project that they’re particularly proud of. Some questions that may be asked during this stage include:
- What technological trend do you see Intuit taking on in the future and how will it apply it to its growth?
- Describe a time when you made an unpopular decision.
- What would you do: when your team member does not deliver what they are accountable for? or when they miss a deadline?
- What is your roadmap decision-making process?
- What metrics would you use to determine whether a product is successful?
You’ll also be assigned a case study that presents an opportunity for you to demonstrate your product thinking and problem-solving processes. For example: “Your boss is asking you to do customer research to launch a new feature that helps streamline the process for Uber drivers picking up people from large events (concerts, games, etc.). Walk us through how you would prepare a report for your boss.”
After this round, the hiring decision is in the hands of the Intuit team. Good luck!
How Did COVID-19 Change Hiring at Intuit?
Like most companies, Intuit switched to a fully virtual interviewing and hiring process during the COVID-19 pandemic. To make sure candidates felt comfortable with this kind of format, they even created a virtual interviewing guide. Today, a candidate might interview remotely, on-site, or some combination of the two. Currently, the company has an impressive 18,000-plus roles open, including many on the product team.
Before the pandemic, the majority of Intuit employees (88%) worked in a physical office. In the near future, the company plans to establish a hybrid work environment, in which employees come into the office for part of the week and work remotely the rest of the time.
Win the Intuit Product Manager Interview
Want to learn more about winning the Intuit product manager interview or about getting hired at a well-known company? Our career coaches are now offering free sessions: schedule yours today. We’d be glad to answer any of your questions.